A NEW safety drive is being run on the Ceredigion coast by the RNLI and the harbour- master of New Quay.
Roy Fenner is also a volunteer RNLI sea safety officer, and as such has a key role in encouraging the highest standards of sea safety.
Working closely with the management of New Quay Lifeboat Station, Roy said he gives free and confidential sea safety advice.
He said: "Each summer season gets busier and busier as more and more sailors, motor boat enthusiasts and kayakers take to the local waters.
''The RNLI is raising the profile of sea safety as it has been demonstrated to be effective in preventing accidents on the water."
To enhance the service further, sea safety adviser Kester Laver is joining the team and will share the work of offering advice aboard and on shore.
Critical to this is to discuss with boat owners their safety equipment, its use and make recommendations for further enhancement.
Roy added: "Kester and I see our job as one of passing on information and encouraging good practice.
"We do not wish to be seen as policing any system or be regarded as inspectors testing the sea skills of water sport participants or passing judgement on their boats. We are here to help."
A presentation will be given in the New Quay Yacht Club on Saturday, April 13 on the subject of sea safety and lifejackets.
Yacht Club members and all comers are welcome.
Those attending are invited to bring their life jackets which they can get checked out for free.
Another important event takes place on Wednesday, May 1, as an Open Day for kayakers.
Kester added: "Kayaking is a fast growing activity locally as elsewhere and as many as sixty kayaks can be seen taking to the waters of the bay on a Saturday or Sunday in the season.
"Mishaps have been on the increase so there is plenty of scope for sea safety advice and encouragement of adequate safety equipment."
The day will include a demonstration by a kayaking club with some education on the safety standards required.