A PARTIALLY deaf store assistant from Llanelli entered the Big Brother house last night as the reality show kickstarted its latest series.
Sam Evans was born with 70-80 per cent hearing loss and has represented Great Britain and Wales as part of their deaf football teams.
The 23-year-old, who works in Debenhams in Carmarthen, claims he wants to become a role model to deaf children who are too ashamed to wear their hearing aids.
A spokesman for Big Brother broadcaster Channel Five said: "When asked how his hearing will affect him in the house, he says he can't pronounce words very well and finds it annoying that his speech isn't perfect.
"However, his speech has improved immensely through speech therapy.
"Sam doesn't always hear conversations correctly and will give an answer that doesn't have anything to do with the question which can be amusing.
"He describes himself as fun and confident, with no common sense.
"He likes to think he is in good shape and goes to the gym now and again but struggles to keep motivated.
"He has never had a girlfriend and he wants to meet someone soon, although he thinks he is too young to settle down.
"He has always had a major crush on Julia Roberts and also likes Frankie and Mollie from The Saturdays.
"He says he would definitely snog someone in the house."
At the moment bookmakers William Hill are pipping Sam to win the series with odds of 3/1.
So, expect to see the Llanelli lad making a name for himself in the competition.
Big Brother is not Sam's first appearance on television.
Had his pick of the boxes in Channel Four's game show Deal or No Deal, back in 2012.
According to a Deal or No Deal fan site, Sam dealt on £7,000 and also won a holiday.
He also plays for West End United football team in Llanelli.
Some of Sam's friends and football team members have passed on their messages of support for Sam.
Rob Griffiths, 24, said: "When you know him, you'll love him - he's a real good guy.
"I hope he can really get the chance to be himself in there, because if he can, that's when I think he will go far.
"You've not heard his chat up lines yet!"
West End team mates Chris Evans and Nathan George are also cheering Sam on.
Chris Evans, 20, said: "He's a fun loving guy who I'm confident will win as long as he remains himself.
"All the boys are amazed to see him and are right behind him all the way."
Nathan George, 21, said: "He's a nice guy, he's quite a character and he says the most outrageous things."
Imogen Thomas from Llanelli lasted three months in the Big Brother house in 2006.